Global Campaign KV & In-App Design for TikTok Shop
Service: Campaign Visuals, In-App Design, E-commerce design
Client: TikTok Shop
As a Visual / UI Designer at Beijing HOLA Dream Technology Co. Ltd, campaign design projects are delivered for TikTok Shop across markets including the Philippines, Thailand, Singapore, Malaysia, and the United States.
The role focuses on designing campaign key visuals (KVs) for brand activations, Payday campaigns, and Double Day sales events, and extending them into a comprehensive set of in-app resources such as app pages, live room stickers, and social media assets.
Direct collaboration with clients supports the clarification of design requirements and ensures all deliverables align with TikTok Shop’s brand guidelines across different markets and campaign contexts.
This campaign was designed for the TikTok Shop Philippines 8.8 Double Day event, featuring a bold, festive KV as the visual anchor.
The core visual was systematically extended into in-app pages, live room stickers, and social media posters to create a cohesive cross-platform experience while maintaining strong brand recognition.
Campaign key visual created for a TikTok Shop Brand Day, later extended into multiple in-app and promotional assets.Social media poster developed as part of a TikTok Shop industry campaign visual system.Live room background developed for TikTok Shop, designed as a standalone theme while maintaining KV-level design consistency.