SHUYI LIU

A versatile graphic designer excelling in branding, marketing design, commercial illustration, and UI design. Proficient in industry-standard tools including Illustrator, Photoshop, InDesign, Procreate, and Figma.
Email: shuyiliu007@gmail.com


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CV
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Work
  1. 2025 Chinese New Year Gala Graphic Design
  2. Poster for Drawing Playhouse
  3. Babushka Illustration for Video Storytelling
  4. Personal  Illustration Projects
  5. Global Campaign KV & In-App Design For TikTok Shop
  6. Books
CV
A versatile graphic designer with extensive professional experience, recognized for excellence in branding, marketing design, commercial illustration, and UI design. Leveraging a keen visual sensibility and user-centered approach, I consistently transform concepts into compelling and impactful design solutions. Demonstrated expertise spans the full design process, from early ideation to polished final delivery across both digital and print platforms. Proficient in industry-standard tools including Illustrator, Photoshop, InDesign, Procreate, and Figma, ensuring efficient and high-quality execution. Equally confident working independently or collaborating within cross-functional teams, with strong communication skills that drive alignment, idea sharing, and successful project outcomes.

EducationCamberwell College of Arts-UAL, London
MA Illustration
2021 - 2022

Donghua University, Shanghai
BA Visual Design
2015 - 2019


Employment UI / Visual Designer – HOLA Dream Technology, Beijing                              05/2025 – Present
Client Projects: ByteDance (TikTok Shop & Douyin)
  • Led the design of To-C UI pages and product visuals for TikTok Shop across global markets (US, Thailand, Philippines, Singapore), operating within established design systems to adapt visuals for high-traffic UI placements.
  • Produced customized product imagery and campaign assets, balancing strict platform guidelines with strong visual clarity, consistency, and commercial effectiveness.
  • Delivered high-impact H5 landing pages, long-scroll visuals, and splash screens for Douyin (China), meeting elevated creative standards with broader application beyond e-commerce scenarios.
  • Partnered with international clients and cross-functional teams through English communication, leveraging Figma, Photoshop, and Illustrator to deliver UI-ready assets efficiently under tight timelines.


Graphic designer – Goldsmiths Confucius Institute, London                    05/2023 – 05/2025
  • Developed visual identity for 2024 Chinese New Year Gala Show, designing a wide range of promotional assets, including posters, VIP tickets, programme list, and leaflets which were used for social media and offline promotion. Helped to increase event registrations by 20%.
  • Designed highly engaging promotional posters, leaflets, flyers, A5 brochures for lectures and courses for theuniversity, utilizing these designs for both social media and OOH advertising. Resulted in elevatinginstitutional visibility and increased student enrolment.
  • Coordinated with external design team and printing companies to design and produce a high-quality 10th-anniversary commemorative album. Collaborated with cross-functional teams to ensure timely delivery andadherence to requirements, maintaining alignment with brand guidelines and project specifications.


Curation Team Graphic Designer – UAL Camberwell, London                    11/2022 – 12/2022
  • Collaborated with team members to design posters and create artwork description labels for the exhibition.Ensured the smooth execution of the exhibition by resolving the critical spaces issues and coordinatingbetween multiple departments. More than 2,000 participants attended the exhibition.
  • Created visual content for the exhibition’s digital and print to support the exhibition and engagement team, resulting in an increase of over 300 followers.


Graphic Designer & Marketing – AlleyArt, Shanghai                                       11/2020 – 07/2021
  • Created the digital content and produced high-quality layout design and graphics for a social media platform, including banners, product images and posters. Consistently created brand-representative content anddesigns informed by analysis of social media follower data. Got 13k followers on Weibo and 15k followers onWeChat Official Account during tenure.
  • Developed two blind boxes, including toy design, product package design for the sport brand LI-NING duringthe 2020 Summer Olympics. The limited-edition blind box sold out quickly and became one of the most popular designer toys.
  • Photographed toys and edited photos via Photoshop and Lightroom. Maintained brand values of these photosconsistent with other marketing materials across all design projects.
  • Supported the internal team with design needs. Designed corporate communications documents, including presentations and reports for signing of artist collaboration projects. Assisted marketing department in signing more than 10 external artists for collaborative projects.


Graphic Designer – Social Lab, Shanghai                                                          07/2019 – 01/2020
  • Participated in creative brainstorming sessions, contributing to the development and execution of socialmedia graphics, motion graphics, and illustrations. Delivered innovative designs for clients such as AVON, L'Oréal, and Hoegaarden, ensuring timely delivery and consistent brand alignment across all assets.



ReferralsReferrals available upon request.


Skills
  • UI & Digital Design (Global To-C Commercial)
  • Brand & Marketing Design
  • Illustration & Creative
  • Collaboration & Communication


AwardsiJUNGLE Illustration Awards 2024

HiiiBrand Illustration Awards 2024


PressiJUNGLE
2024

HiiiBrand 
2024

Goldsmiths, University of London
2023








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